Collecting real and honest google reviews of your online services are becoming important to sustain in the marketplace. While you may have covered every other aspect of your local search strategy, the importance of google reviews should not be overlooked. You should not underestimate the influence that client reviews have on other potential consumers. According to a recent study, customer evaluations have the greatest buying influence. Another survey discovered that 88% of consumers check google reviews before making a purchase, and 63% of consumers are more inclined to buy from a website with user evaluations, demonstrating that the importance of Google reviews is far more than is often understood.
One of the concerns that companies have when requesting reviews is the fear of getting a bad review. However, receiving the occasional unfavorable review isn’t always a terrible thing. Responding to unfavorable feedback and attempting to remedy an issue indicates your newfound ability. Customers get to know that you care about them. According to one research, negative evaluations might increase conversions by 67%. When people search Google for the most relevant and helpful local search results, they want to know not only what your organization does, but also how it is viewed. They do this in large part by looking at the number of reviews and the average rating from their consumers. The top-rated companies in your neighborhood are featured in the suggestions of Google Maps. If your business profile has a review section as well as a good rating, your business can easily rank in your local region.
Why Google Reviews Are Important for Your Business
It may not seem like much, but a customer’s rating on the world’s largest search engine site can make the difference between ranking at the top or bottom of a search engine page. Constantly receiving new reviews is a proven method of increasing not just your visibility but also your ROI. We have compiled a list of reasons for the importance of Google reviews for you and your company.
Google reviews are a huge credibility boost for your business, and you don’t have to spend a penny for them
Google reviews increase your online presence and help with search engine optimization, especially local search engine optimization
Google reviews are a great way to get testimonials that you can use in other areas of marketing.
Google Reviews are an honest way for customers to see what you are doing properly and poorly as a business.
Tips for Google Reviews Written for You
You should make it easy for others to rate you on Google. Here are some approaches that you can take:
After you’ve provided someone with a service, ask them to write a review about you on Google. Be sure to encourage them to use words and phrases that others use when they search for your services.
Please provide the link to the part of your Google My Business page where they can write the review.
Whenever you email your customers or send out your newsletter, include the link so others can write you a Google review.
When Google alerts you that the review has been published, respond as quickly as possible. In your reply, use the same kinds of words and phrases that people use in their searches.
Tips for Google Reviews That You Can Write for Others
You can ask the person if there are specific words or phrases that you can embody within the review you write for them on Google. The more Google reviews you write, the more weight Google will give your viewpoint. While writing a Google review is the number one way to give public feedback, consider writing a similar review on social media. For example, use the information in your Google review to write a review about the company on its Facebook business page. You can also use this information in a LinkedIn recommendation for the provider of the service. In this case, you both need to be connected on LinkedIn.
The Importance of Google Reviews
Google reviews are critical for B2C and B2B organizations’ credibility. Clients and prospects will Google your company name to confirm it, or they will just Google your product/service and Google My Business where your -profile will be seen. This will show your Google reviews too. Here are some reasons why you should start paying attention to these reviews if you haven’t already
Helps you interact with customers.
Supports your search engine optimization and visibility.
You can influence potential customers.
Improve click-through rates with your website.
Conclusion
Every second, Google receives an average of 2.3 million searches. When a customer looks for something as easy as “florists near me” or “family restaurants near me” they typically notice little yellow stars next to or below the search results, as well as small snippets of feedback from past customers. If you believe the power of Google reviews does not apply to you because you reside in a small town where everyone knows everyone.
92% of consumers check online evaluations of local companies, and the 5-star Google rating is the first criterion that people consider when evaluating a business. As a result, you should always concentrate on increasing reviews on your Google My Business Page.
This article originally published at techpear.co.uk