Google’s Terms of Service prohibit the idea of purchasing reviews. Therefore, it is somewhat illegitimate. You can also receive a Google penalty if you are ever found out. Additionally, your company profile can be suspended. So, certainly, it is Buying Google Reviews Illegal.
But as you well know, both love and war are just. And in today’s world, business resembles a battle. For instance, poor reviews are a common problem for many firms. Negative reviews are frequently written by unfair rivals on purpose to damage their reputation. And in such cases, you can purchase a limited number of positive reviews to balance the harm caused by those bad ones.
Even if your business is new, you can buy some positive reviews on Google and make your business look more professional and credible. People will find your business more trustworthy and will ultimately help you get your business up and running. There are several benefits of buying reviews. But again, it is illegitimate, so you must do it very carefully. When buying reviews, people usually visit a random website and buy reviews.
These random websites offer a typical service. For example, if you request 100 reviews, 15 or 20 reviews will be posted per day to complete the project within a given timeframe. Now if your business profile is new and suddenly it’s getting 20 reviews a day, it looks suspicious, and the Google algorithm can flag your profile for such sudden suspicious activity. Similarly, if your profile has tons of negative reviews and you suddenly get 100 positive reviews at once, that also looks suspicious and might tag you.
So, the point is that when you buy Google reviews you can’t decide on a typical service. Or it may seem obvious and could brand your business. When purchasing a revision, you should opt for a personalized service, tailored to the needs of your business.
Why Would You Consider Paying For Google Reviews?
In recent months, there have been many incidents of companies being criticized online when it was revealed that they had paid for positive reviews.
Several review sites have taken steps to remove such fake reviews from their sites, and in some cases have even banned the company from further participation. However, review websites are not the only place this has happened. This strategy is increasingly used to complement online reputation management issues.
Businesses have often tried to pay for reviews on Google. Google doesn’t have a review page. So, when we say pay for reviews on Google, we mean pay for keyword-optimized reviews to show up on Google. Search results or reviews of specific businesses on Google Places. This practice has proven very rewarding for the companies that practice it as it is a great way to gain exposure and traffic.
Competitors who don’t pay for reviews on Google have long complained to the search engine giant that it’s a way of unfairly manipulating search rankings. They say that paying for Google reviews is misleading for both the search engine and the readers.
Is Buying Google Reviews Illegal
If Google finds out you’re doing this, it could hurt your business with hefty fines of up to $10,000. Paying people to write reviews on Google is not recommended as it is illegal and unethical. According to the Federal Trade Commission (FTC), it’s illegal to pay people to write Google reviews without disclosing the payment.
If Google finds out that you’ve paid for reviews, not only will they penalize you and remove your reviews, but they’ll also penalize your SEO traffic as well. The FTC considers a free customer review to be an endorsement. That is why it’s miles critical to apprehend the technicalities of paid opinions on Google. In this article, we can element the risks of purchasing Google opinions and what you need to do instead.
How To Remove a Bad Google Review?
Google reviews are the Internet’s word of mouth that influences potential customers even before they visit your website or enter your store. You can make or break your deal by using this. Unfortunately, not every review your business receives is a good one and, in some cases, users leave unfair reviews against Google’s policies.
Here, we will also show you how to remove a review from Google, or at least try to. In short, the best way to deal with a negative review is to get more positive ones. However, there are a few ways you can try to remove a negative Google review from your Google Business “formerly Google My Business” profile. We’ll review them below and tell you how to contact Google Customer Support regarding review removal and the types of reviews that may be removed from your business listing.
Three Main Reasons Why You Should Focus On Getting More Reviews On Google
The reasons for investing in google reviews are as follows-
Ranking On Search
The effectiveness of your evaluation approach at once displays your rating on Google. The greater Google evaluations you have, the higher you rank amongst your competition on Google. Getting evaluations and being lively with the aid of using answering them will enhance your nearby seek rankings. The greater evaluations you have, the greater Google will praise you.
Successful Feedback Loop
Reviews are a great resource for improving your customer experience. By getting and reading the reviews that customers leave on Google, you’ll know if your business is doing well or not and where improvements can be made.
When it involves terrible opinions, make certain you switch them right into a tremendous ones. It is crucial to reply to terrible opinions in a well-mannered way wherein you express regret and attempt your high quality to clear up the issue. This is your possibility to excel concerning patron service. Solving terrible opinions is likewise a possibility for your commercial enterprise to allow the patron to recognize that you are aware of their opinion and take obligation for the shortcoming.
Trust And Credibility
As already mentioned, positive reviews increase customer trust in your company. Your business reviews build trust and credibility with potential customers; They are empowering and have a direct impact on the bottom line of your business. A study by Bright Local found that around 82% of customers read reviews before making a purchase, and 52% of 18-54-year-olds always read them. After customers read a positive review, they continue to visit your website. Look for more reviews, contact the company or visit the actual location. Specifically, 76% of people trust online reviews as recommendations from family and friends, and when the review is positive, it influences purchasing decisions.
Final Word
Google reviews are crucial for increasing your potential reach. It increases the traffic to your website. So, if you are a local business owner, collecting Google reviews is essential. But spending your money on a reliable service can help increase both your website traffic and sales.
The article was originally published at techbillions.com