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Writer's pictureKhaja Md Raihan

How to Spot Fake Google Reviews


Fake Google reviews can be hard to detect when you're a customer, but if you're a small business owner it’s easy to spot when they appear. If these fake reviews appear on your Google Business listing, then you might question yourself – " how to spot fake google reviews? Is there a way to report them other than flagging them?" The answer to your question is yes. If you follow the right approach, Google will promptly delete false reviews. This technique will assist you in removing reviews that violate your regulations, including fraudulent ones. This article will discuss how to spot fake Google reviews and how to remove them from your listing.


How to Spot Fake Google Reviews

Unfortunately, it’s easy for online users to write fake Google reviews on your brand’s business page. Competitors can submit false reviews to harm your internet rankings, while malicious third parties can publish fake reviews to deceive the audience into believing they are reporting fake reviews. Google reviews are critical for protecting your brand’s reputation and providing a positive consumer experience, but they can be tough to find. If you want to know how to spot fake google reviews then you can follow the points mentioned below-


Offensive Content

Even if a review is authentic, Google will remove it if it contains obscene, vulgar, or abusive language. So, if the language is offensive, it will not count the number of the bad overview as faux or real, it will be considered a violation. Google personnel utilize their judgment to determine what is inappropriate. They frequently allow minor insults, as long as the wording isn’t too offensive and the remainder of the review is relevant. In the following example, a client reviews a restaurant but makes no mention of the cuisine, beverages, service, pricing, waiting time, or even interior decor. Instead, the review is an insult to staff and other users, with possibly offensive language that you may have to remove it.


Generic comments

Reviewers who provide remarks that may have been written by anybody are more likely to be deceptive than those who supply details. Companies may pay their employees to submit reviews, and they typically provide reviewers with a template that is easy to identify, such as " Thank you!" If the review looks to be copied and pasted, it is most likely a fake one.


Other suspicious reviews

Another good tactic to spot fake Google reviews is to look at the profile of the reviewer in question. It is possible to view each reviewer’s profile by clicking on their avatar. From here you get a list of all the places you have rated, shown on a map. This is an extremely useful technique. A quick look at the reviewer’s ratings and location will reveal suspicious habits.


Review timeline

If the review contains information that does ‘t make sense to you, it may have been inadvertently submitted to the wrong company. There are various companies in the world. It’s easy to find companies with similar names or in similar mixed locations. If the review mentions products, services, or even names that you don’t recognize, the review is probably out of place.


How important are Google reviews?

Google’s importance as a review platform continues to grow, which means fake Google reviews are likely to be a particular problem for most small businesses. In addition to being a major source of search traffic, visibility and business, Google is also the most referenced by consumers, with 81% of consumers turning to Google to review local businesses in 2021. Therefore, any fake review on Google could be particularly harmful. Also, Google is the fastest-growing review platform and collects new reviews much faster than competitors like Facebook and Yelp. Again, this could be problematic for small businesses dealing with fake Google reviews simply due to the sheer volume of reviews added to the platform daily. A review management tool can be useful when trying to keep up with new Google reviews, so you don’t miss out on fake or malicious reviews. Google reviews are also known as a ranking factor for local search results and can impact where your business ranks in search results. This is important because a flood of low-quality fake reviews could hurt your search visibility and ability to attract new customers.


How to remove a fake Google review

If you have strong evidence that a review is fake, you can report it to Google. This alerts Google the study and causes it to be removed. To report a review, you must follow Google’s guidelines. Google considers the following rating features to be "inappropriate&quot:

● Contains offensive or obscene language. ● It was written by someone with a conflict of interest, such as a current or former employer, friend, or competitor. ● It is s written by somebody who has never practiced the service or product provided.


Why are fake Google reviews a particular concern?

It is essential to know how to remove false Google reviews because there is one worrying detail. Anyone can leave malicious comments, which will appear on your profile immediately for all Google users. The problem is that the review removal is not immediate, so you need to request the removal through Google. As your application moves through the system, incorrect feedback might harm your reputation.


Final Word

Online reviews are essential when it comes to building a strong brand reputation and loyal customer base. Monitoring your reviews and ensuring fake Google reviews are removed protects your reputation from being damaged. Ensuring your brand is protected from fake Google reviews and online scammers are a daunting task, but Red Points can help.

Check out our other content to learn more about the threats currently threatening your business and find out how Red Points can help. This will help you to protect your brand reputation.

This article originally published at antechy.com

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